With more and more social media sites popping up everywhere, the craze to have the next Facebook or Twitter continues to be relentless. Wikipedia lists ‘some notable, well-known’ active social media sites – ‘some’ being 190 – and even has a separate page for defunct websites, showing that this competitive trend shows no mercy.
So with almost two hundred ‘notable’ options out there, how do you know which to use for your site and how? Facebook and Twitter are the most obvious choices, but it’s essential to take time to create a strategy and see what works best for your particular needs.
Make it easy for your website viewers to navigate by using conventions that have been created over the years of the internet
Web conventions can be used to improve the user experience of your web pages. The learned behavior of users surfing many websites web-wide has created some web design conventions that we can take advantage of in our page designs, easing the viewers journey with a sense of familiarity.
Before we get on to the ‘how’, I’d like to quickly touch on the ‘why’. Customer newsletters, in our opinion, should be a no brainer. A good newsletter that is sent regularly will increase sales and revenue for immediate purchases, keep you in contact ready for future purchases and provide customers something to pass on and share.
There’s been a lot of great discussions about email productivity going around on sites I enjoy, so I thought I’d throw in five no-brainers that I’ve seen help a lot of folks.
One of the most established forms of online marketing, email is an inexpensive and proven method for increasing sales and brand support when done properly. It’s hard to get right, but here are some essential tips for increasing the success of your email and eshot campaigns.
Social bookmarking is a way to let others know about your webpage in a zillionth of the time it would take for them to know about it - without the bookmarking. There are two advantages associated with social bookmarking. Firstly, anybody else who uses these bookmarking tools will have faster access to your page. And secondly, when one social bookmark, one's own page automatically gets a higher list ranking with the search engines like Yahoo, Google etc. Social bookmarking helps you to get a number of backlinks and it also help in increase of traffic. Some of the ways are listed below through which you can use bookmarking sites to increase your traffic:
What are you trying to achieve with your blog? It seems like a basic
question, but unless you have specific aims and goals for your blog,
then you’re limiting its potential. Even if you have a clear strategy
for your blog, it’s worth revisiting this question from time to time to
see how your views and goals have changed, and what progress you’ve
To get traffic from your Twitter account to your website you need:
• A strong follower base. You need lots of followers, but more importantly, relevant followers who are interested in the topic of your website and/or the services you offer. Refer back to the tips above for ways to build a targeted follower base.
• Catchy, original tweets. Use numbers and intriguing titles, and where possible leave enough characters left for others to retweet your messages.
• A solid reputation. You want to be known for delivering quality content and promoting valuable URLs. Quality content on your website is always attractive to Twitter followers, who will retweet your links and so help you promote your site. Each Twitter account has an associated Klout score, which is one method you can use to track your influence.
• The right mindset. Don’t use Twitter solely for sales marketing, or expect to get lots of direct conversions. Twitter, and most other social media, should be about engaging with customers and other valuable followers rather than an extra RSS feed or telling people you bought some new socks. Don’t think you’ve failed because you haven’t reached a certain number of clicks or hits. It’s about finding new contacts, building up your brand and providing a friendly ear. That’s not to say that other strategies don’t work, but you need to be clear from the start about what you want to achieve with Twitter and what steps you’re going to take to achieve this; changing your mind halfway through will just confuse everyone.
Many businesses, irrelevant of sector, face the same problem that in certain seasons and economic times, business can be slow. More importantly this brings around a cash flow problem which can handicap small to medium size businesses where having a steady cash flow is essential. Everyone knows that in business there is always some sort of a risk element and many businesses shy away from vital decision making because they believe the risk to be too high. The risk in question is investing time and money into marketing a business when business is slow.
Many business owners, especially in the desperate economic situation at the moment, invest all their time and efforts into work that they already have to bring in the money that it secures. This is a false economy, of course one must finish the work agreed however to keep ticking over for the years to come, one needs to invest time and money into future work.
Most start-up businesses suffer from the same problem which is “how do I market myself effectively online ?” This problem arises for start ups with and without financial backing, and can be just as disruptive for both if not achieved. The key to effective online marketing is the idea that you don’t need a marketing degree to be successful, you just need to have a good business plan and be a little savvy in the following departments; Online Advertising and Websites.
Having a good business plan is very important to the success of the business, not only because it helps you gain funding but also because it gives you and your business direction. You can format your visions and your market very effectively by having the information on paper. You can also make projections which can be kept as reference to your success in the future. Speak to you local Business Gateway or equivalent for advice on business plan writing.
We’re months into 2011, but it’s never too late to put your website on a diet! Making your website leaner and meaner can help you rank better in Google, keep your site secure and reduce the amount of space and bandwidth you use.
Going back to existing pages and code can be boring when you want to get ahead with fresh content, but reviewing your existing content is a necessary task which can even be inspiring once you get into it.