Scottish Tourism provider Survey 2011 - Scottish accommodation, Scottish travel and Scottish information directory

SearchScotlandOrg Scottish Tourism provider Survey 2011

Name (optional)

Email (optional)

Business Name (optional)

Website Address (optional)

Scottish Government

Do you feel tourism is promoted adequately in Scotland?

Do you feel there is enough emphasis on tourism in Scotland from the Government?

Is it easy to run a tourism business in Scotland?

Do you feel there is a lot of red tape to get through?

Do you think tourism has taken a hit as a result of the current financial situation?

What do you think the Scottish Government can do to further help tourism in Scotland?

What type of tourism business do you run?

Where in Scotland is your business?

What market do you wish to attract?

What ‘clients’ do you end up receiving?

How long have you been in business?

What is your annual turnover (optional)?

Is your business child friendly?

What made you want to run a tourism business?

Are your main clients from Scotland, UK, Europe or World Wide?

The Web

Do you have a good broadband connection?

Do you have a website?

Do you actively promote your website?

How much did you spend on your website?

Do you feel it was money worth spending?

Did a professional build your website?

Did a friend, family member or other build your website?

Did you educate yourself on how to best run your website?

Would you be interested in learning more about using the web to promote your business?

Do you direct happy visitors to your website for reviews?

What do you think websites need to do in order to attract visitors and convince them to book?

Do you use social media to promote yourself?

Do you have a twitter account?

Do you have a facebook page?

What do your clients say about your website?

Can people book through your website?

Do you think your website will work harder for you if people can book through it?

Does your website bring you customers?

What would you be willing to spend on a good website with full booking capability?

How do you advertise?

How much do you spend on advertising a year?

Percentage of spend on advertising on the web

Percentage of spend on advertising in the press

Percentage of spend on advertising in magazines

Percentage of spend on advertising other

Do you feel the advertising works for you?

Which advertising brings you the highest return on investment?

Any comments on what you believe is missing as an option of advertising?

3rd Party and Directory Websites

Do you have listings on directory websites like Visit Scotland etc?

If so, which ones?

Do you keep on top of your listings?

Are they easy to deal with?

What percentage of your clients do you think they bring to you?

Are you on 3rd party booking sites like tripadvisor etc?

Which of these sites do you use?

Do they bring you business?

What are your comments on these type of websites?

And lastly!

What do you think would be a beneficial service to tourism providers in Scotland?

Would a tourism forum appeal to you and would you use it?

What do you think searchscotland.org can do to further promote Scottish Tourism?

What do you think searchscotland.org can do to further promote advertisers and participants?

Would you recommend searchscotland.org to others?

Any other comments or suggestions?

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SearchScotlandOrg Scottish Tourism provider Survey 2011

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